Four months in. Here is everything, counted and dated.
Both numbers come straight from your Google profile, May 26 through September 28. Counted by Google, not by us.
One honest note before the numbers. The call count on this page is only the calls Google counted from the call button on your profile. Calls that came from someone typing your number off the website are not in it.
| Month | Calls from Google | Profile views | The month's work |
|---|---|---|---|
| Mayfrom the 26th, 6 days | 2 | 250 | Engagement started May 26. Full site crawl run across all 40 pages |
| June | 5 | 1,060 | The big deployment month: 259 on-page fixes pushed live across 40 pages |
| July | 14 +180% vs Jun | 1,183 +12% vs Jun | 100 commercial search terms put under weekly rank tracking |
| August | 11 -21% vs Jul | 1,768 +49% vs Jul | Map position improved on all 8 tracked grids against June |
| September so far28 days in, not yet a full month | 14 | 1,220 | Four new commercial pages live September 24: access control, construction site cameras, property management cameras, and remote video guarding versus on-site guards |
The Ledger
One row per month from May 26, the day the work started.
Google Business
Profile numbers pulled fresh September 28, every month side by side.
Search
Google showed your site 9,528 times in the first 28 days of September and 17,142 times in August.
Branded vs Non Branded
Every clicked search across the window, split by whether they typed your name.
Keywords
100 commercial search terms tracked since June 3, last checked September 2.
Map Pack
8 map grids across the Austin area, 39 check points on each one, last checked September 1.
AI Visibility
3,672 AI mentions counted across five AI platforms, against 793 before we started.
Attribution
Two counters, both straight from Google: profile calls and search clicks.
Technical Work
246 fixes live out of 328 found, across 50 pages, from a fresh full-site crawl.
Your Google profile brought 14 calls in the first 28 days of September, matching July as the best month yet. August was 11.
Everything below is counted, not estimated.Every month, on the record.
You asked us a good question recently: how do you get more commercial clients. This whole page is the answer, in order. The short version is that on the map, in your own backyard, you already win. Off the map, you are still hard to find. Everything below shows you which is which.
Every month, something got built. This table is the receipt. What we did, and what your profile did. Check any row against your own job board.
May is a short row on purpose. The work started on the 26th, so that row covers six days, not a month. We do not stretch it into a full month to make the trend look better.
September is short too, for the same reason. It covers the first 28 days, and Google is still counting the last two or three of them. Read it as a pace, not a total.
| Month | What we did | What the phone did |
|---|---|---|
| May | Engagement started May 26. Full site crawl run across all 40 pages · Commercial-only strategy locked: residential terms dropped from the whole plan · Baseline captured before any work shipped, including AI visibility at 8 percent | 2 calls · 5 clicks |
| June | The big deployment month: 259 on-page fixes pushed live across 40 pages · Google profile rebuilt commercial: 125 bloated services pruned to 14 clean ones, description and booking link live · Listed on 5 national data networks, 25 map grids switched on, review replies automated | 5 calls · 48 clicks |
| July | 100 commercial search terms put under weekly rank tracking · Google posts running continuously, every review answered same week · Profile calls hit 14, the strongest month of the engagement | 14 calls · 35 clicks |
| August | Map position improved on all 8 tracked grids against June · Profile views hit 1,768, the highest month since the work started · Reviews reached 131, every one of them answered, rating holding at 5.0 | 11 calls · 30 clicks |
| September | Four new commercial pages live September 24: access control, construction site cameras, property management cameras, and remote video guarding versus on-site guards · Commercial security camera installation Austin article published September 1 · Fresh full-site crawl: 50 pages, 246 fixes live of 328 found. September is a partial row, 28 of 30 days · Profile calls hit 14 in the first 28 days, tying July for the strongest month yet | 14 calls · 26 clicks |
| Total | 46 calls · 144 clicks |
46 calls straight from your Google profile since the work began. July and September are tied for the strongest month at 14 each.
Check any row against your own job board.Your Google front door, measured.
Your Google Business Profile is the front door. When a property manager searches for commercial cameras in Austin, this is what they see before they see your website.
That front door is in good shape. 131 reviews, 5.0 stars, and every single one has a reply on it. That is rare. Most companies your size have a handful of reviews and half of them sit there unanswered. Yours is the strongest asset in this report, and it is doing real work.
* May covers the 6 days from the 26th, when the work went live. It is a short month, so it sits lower than a full one.
September so far (first 28 days): 14 calls, 1,220 profile views. Full month lands in your next check-in.
These are only the calls Google counted from the call button on your Google profile.
131 reviews, 5.0 stars, and every single one answered. That is the first thing anyone checks before they hand you a building.
Your Google Business Profile is what a property manager sees before they decide to call.The searches that find you.
This is what Google showed people, and how often they clicked.
Two things to watch. Impressions climbed hard and stayed high, which means Google is now confident enough to show you. Clicks are flat at around 45 to 50 a month, which means people see you and keep scrolling. That gap is not a ranking problem anymore. It is a page problem, and it is the thing the plan at the end fixes.
| What they searched | Clicks | Times shown | Avg spot |
|---|---|---|---|
| swiff security | 49 | 176 | 1.9 |
| swift security | 6 | 159 | 17.5 |
| security camera installation austin | 2 | 630 | 12.3 |
| house security system | 2 | 2 | 2.5 |
| security camera installation near me | 1 | 405 | 10.9 |
| austin security cameras | 1 | 239 | 23.7 |
| austin security camera installation | 1 | 236 | 11.9 |
| security camera companies near me | 1 | 136 | 11.4 |
| security camera installation | 1 | 127 | 15.9 |
| What they searched | Times shown | Avg spot |
|---|---|---|
| commercial security camera installation | 352 | 3.1 |
| video security monitoring | 285 | 1.1 |
| top commercial security companies | 196 | 4.6 |
| security camera | 151 | 3.3 |
| security camera installation austin tx | 145 | 7.4 |
| security camera company near me | 142 | 8.2 |
Google showed your site 70,436 times since the work started, and 179 people clicked. The next tab splits the ones Google will name for us.
These are real people typing real searches and seeing your name.Beyond your name, new demand.
Google will only tell us the exact words for some of the searches. It hides the rest to protect people's privacy. So of your 173 clicks, Google names 79 and stays quiet on 94.
Of the 79 it names, 52 were people typing your name. 27 were not. That second number is the one to watch. Those are people who did not know you existed that morning, typed something like commercial security cameras, and found you anyway. It is small right now, but it is growing: about 28 percent of named clicks in the first month, about 39 percent in the last one. Growing it is the whole job.
| Search | Times Google showed you | Where you rank |
|---|---|---|
| security systems willis | 676 | 10.5 |
| security camera installation austin | 630 | 12.3 |
| commercial security installation | 615 | 41.0 |
| home security austin | 575 | 31.5 |
| alarm companies austin | 568 | 32.6 |
| commercial security system installation | 499 | 39.7 |
| security systems austin tx | 483 | 32.0 |
| mobile surveillance trailer | 482 | 63.2 |
| mobile surveillance trailers | 481 | 61.1 |
| security camera austin | 475 | 23.2 |
| alarm systems austin tx | 471 | 30.0 |
| commercial security systems champaign | 407 | 65.9 |
| Search | Visits from Google | Times shown | Where you rank | Trend |
|---|---|---|---|---|
| house security system | 2 | 2 | 2.5 | Holding |
| security camera installation austin | 2 | 630 | 12.3 | Holding |
| 78752 | 1 | 1 | 1.0 | Holding |
| austin home security companies | 1 | 62 | 41.5 | Holding |
| austin security camera installation | 1 | 236 | 11.9 | Holding |
| austin security cameras | 1 | 239 | 23.7 | Holding |
| camera installer | 1 | 2 | 1.0 | Holding |
| cameras for home security | 1 | 1 | 16.0 | Holding |
| commercial alarm monitoring companies | 1 | 17 | 67.0 | Holding |
| home camera installation | 1 | 5 | 2.4 | Holding |
| home security companies in austin | 1 | 10 | 45.4 | Holding |
| home security systems near me | 1 | 15 | 30.2 | Holding |
| residential security company | 1 | 1 | 2.0 | Holding |
| security camera companies near me | 1 | 136 | 11.4 | Holding |
| security camera company | 1 | 31 | 56.9 | Holding |
| security camera dealers near me | 1 | 2 | 1.0 | Holding |
| security camera install company | 1 | 4 | 7.5 | Holding |
| security camera installation | 1 | 127 | 15.9 | Holding |
| security camera installation near me | 1 | 405 | 10.9 | Holding |
| security camera service | 1 | 4 | 5.0 | Holding |
| security camera services near me | 1 | 1 | 1.0 | Holding |
| security camera system for business | 1 | 2 | 2.0 | Holding |
| security cameras for business near me | 1 | 3 | 5.3 | Holding |
| security system for home | 1 | 18 | 8.1 | Holding |
| security systems austin texas | 1 | 91 | 33.3 | Holding |
| unifi camera install | 1 | 1 | 6.0 | Holding |
About 10 in 10 of the searches you turn up for are people looking for the work, not for you by name. That is 2,690 different searches in this window, down from 99.1% in your first month. The demand is real and Google is already showing you for it. What it is not doing yet is placing you high enough to earn the click, and that is exactly what more pages fixes.
Branded means they already knew your name. Non-branded is new demand.Your keywords, on the clock.
These are 100 commercial search terms we track every week. Not the map. Just the plain Google results.
11 of them rank now, up from 8 last month. 89 do not. The two sitting at spot one are people typing your name, which does not count for much.
That sounds bad and it is not, because of what moved. Mobile security camera trailer austin went from spot 20 to spot 8 without a single new page being written. That is the foundation work paying off. It also tells you what happens when a real page goes up behind one of these terms.
| Search term | Avg spot | Movement (May 26 to September 28, 2026) |
|---|---|---|
| swiff security | 1.0 | Holding |
| swift security | 2.0 | Down 1 spots |
| mobile security camera trailer austin | 8.0 | Up 12 spots |
| commercial security cameras austin | 11.0 | New this period |
| business security camera installation | 11.0 | Up 2 spots |
The tracker compares where terms started against where they sit today. From next month, this section carries a month by month line for every term that ranks.
11 of the 100 now rank, up from 8. Mobile security camera trailer austin climbed from spot 20 to spot 8. 89 are not ranking yet, and that is the honest number.
Where you sit on the page for the searches that bring in commercial work.Your map pack, pin by pin.
This is the view most agencies never show you. Each pin is a real spot on the map. The number on it is where you rank when somebody searches from right there.
This is where you win. On mobile surveillance trailer you rank first at 32 of 39 points. Now the honest part: the September 1 check eased back from August on 7 of 8 maps. August was the best check we have seen. Against June, 7 of the 8 are within a tenth of a spot of where they started.
Two spots to keep an eye on. Access control is your weakest map at 3.3, and it has swung every month, so it has not settled. And on construction site security cameras you rank first almost everywhere you appear, but you do not appear at all on 9 of the 39 pins. Both got a new page on September 24, after this check. The October 30 check is the first one that can show whether they helped.
On mobile surveillance trailer you are first at 32 of 39 check points, averaging spot 1.2. The September 1 check eased back from August on 7 of 8 maps. Against June, 7 of 8 sit within a tenth of a spot of where they started, and access control is the one that got worse.
Ranked 1st on 26 of the 30 points where you appear. Absent from 9 of 39 points, against 6 in June. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your business.
Top 3 count held between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your business.
1.4 in June, 1.8 in July, 1.0 in August, 1.2 on September 1. First at 32 of 39 points. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your business.
Top 3 count held between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your business.
Top 3 count held between the two checks. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your business.
1.7 in June, 1.2 in August, back to 1.8 on September 1. First at 13 of 39 points. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your business.
2.1 in June, 1.5 in August, 2.1 again on September 1. First at 13 of 39 points. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your business.
2.8, 3.3, 1.8, then 3.3 on September 1. The swing is the story: this map has not settled. First at 6 of 39 points. Each pin is a real spot in town. The number is where you rank when someone searches from there. The ring marks your business.
You are first on mobile surveillance trailer at 32 of 39 points. The September 1 check eased back from August on 7 of 8 maps, and access control is the one to watch.
This is the map that shows up when someone searches on their phone.Where AI recommends you.
People now ask ChatGPT the way they used to ask a neighbor. We track 15 real questions across five AI platforms.
You come back on 9 of them. Four of those 9 are head-to-head questions that name you next to ADT, and you win all four. Before we started, AI mentioned you 793 times across those platforms. Since we started it has mentioned you 3,672 times.
Now the honest part. Four of the 6 questions you do not show up on are the same shape. They are how does this work questions. How does live video monitoring work for a business. How do cameras tie into an alarm system you already have. AI answers those by quoting a page that explains it. You do not have those pages yet, so it quotes somebody else.
One more honest note. The tone of how AI describes you slipped a little, from 68 to 64 out of 100. That is a small move and we are not going to dress it up. We are watching it.
| What people ask | How often you show up | Spot when shown |
|---|---|---|
| SWIFF SECURITY vs ADT commercial surveillance | 100% | #1 |
| SWIFF SECURITY vs ADT live video monitoring | 96% | #1 |
| SWIFF SECURITY vs ADT alarm integration | 93% | #1 |
| SWIFF SECURITY vs ADT camera installation | 93% | #1 |
| best mobile surveillance trailer companies in Austin | 42% | #2 |
| construction site security camera providers Austin TX | 22% | #1 |
| best home security camera installation in Austin for renters | 20% | #1 |
| best local security companies with 24/7 video monitoring in Texas | 17% | #1 |
| best local alarm monitoring with video in Central Texas | 13% | #3 |
| AI channel | Does it name you | Times it quoted your site | Share of sources | Your place as a source | Who is ahead |
|---|---|---|---|---|---|
| Gemini | Yes, 3% of answers | 57 | 10% | #2 most quoted | gstatic.com ahead of you at 119 |
| ChatGPT | Yes, 22% of answers | 51 | 6% | #2 most quoted | adt.com ahead of you at 107 |
| Google AI Mode | Yes, 2% of answers | 29 | 4% | #3 most quoted | security.org ahead of you at 48 |
| Perplexity | Not yet | 9 | 1% | #11 most quoted | security.org ahead of you at 96 |
| Copilot | Yes, 16% of answers | 9 | 2% | #10 most quoted | alert360.com ahead of you at 20 |
| Page on your site | Times quoted | Share of your citations |
|---|---|---|
| / | 66 | 43% |
| /mobile-surveillance-trailers-units/ | 15 | 10% |
| /austin-live-video-monitoring/ | 12 | 8% |
| /about/ | 10 | 6% |
| /mobile-video-surveillance-system-austin/ | 8 | 5% |
| /faq/ | 7 | 5% |
| /submit-order/ | 7 | 5% |
| /alarm-systems/ | 6 | 4% |
| /uniview-security-cameras-austin/ | 5 | 3% |
| /commercial-security-camera-installation-austin/ | 4 | 3% |
Google AI Mode is the AI layer inside Google search itself. These five platforms are where a property manager increasingly asks who to call before they ever open a search results page.
AI names you on 9 of the 15 questions we track. Four of the 6 it misses are how-does-it-work questions, and those are pages you do not have yet.
Property managers are starting to ask AI who to call, and AI is starting to answer with your name.Counted, not guessed.
You do not have call tracking on the website yet, so we do not guess. We count two things Google reports directly: calls from your profile and clicks to your site. Both are real. Neither is estimated.
What that means is simple. If somebody read your website and then typed your number into their phone, we cannot see it. That call still happened. It is just not in here, and we would rather tell you that than pad the number.
Next up: call tracking on the website lands not connected.
We can count the calls that come off your Google profile, because Google counts them for us. What we cannot yet count is the calls that start on the website itself, or what happened after any of them. A tracking number on the site closes the first half of that gap, and your own job records close the second.
We can see the call. We cannot yet see whether it became a walkthrough or an install, because that lives in your job records, not in Google.
46 profile calls and 179 search clicks since the work started. Calls that begin on your website are not counted here, because nothing is counting them yet.
Two counters that measure different things, kept apart on purpose.The foundation under all of it.
Before this work, your site had problems that made Google trust it less. A fresh crawl this month found 328 of them across 50 pages, and 246 are fixed.
The foundation scores 90 out of 100. That is the good news and it is why the map moved.
Content scores 29 and authority scores 14. Those two are the honest bottleneck, and they are not a surprise. Foundation first, then content, then authority. That is the order that lasts. Step one is done. The new pages in September are step two.
Authority at 14 means almost no other websites link to yours. For a company built on referrals and repeat work, that is normal. It also means every real relationship you already have is a link you have never been credited for.
The work, month by month
- June: 259 fixes deployed of 341 found, across all 40 pages · Page titles and descriptions rewritten commercial on 39 pages · Structured data added so Google and AI can read what each page is
- July: Deployed fixes holding at 259 of 341 · Search Console connected and verified, indexing active
- August: Deployed fixes holding at 259 of 341 found, across 40 pages · Technical pillar 89 of 100. Content 30 and Authority 13 are the open ones · Pillar scores are from the full site crawl of May 31. A fresh crawl is queued
- September: Fresh full-site crawl completed: 328 issues found across 50 pages, 246 fixes live · Technical pillar 90 of 100. Content 29 and Authority 14 are the open ones · Four new service pages added September 24, which is why the page count grew
The technical side scores 90 out of 100. Content sits at 29, and that is the honest bottleneck the new pages are aimed at.
This is the plumbing that lets Google and AI read and trust your site.The plan, page by page.
Four things, in order, and every one of them points back to a number above.
Finish September: four pages live, six answer articles to go
The four new commercial pages went live September 24: commercial access control, construction site security cameras, property management security cameras, and remote video guarding versus on-site guards. Each one enters a category where you had no page before. The six answer articles that link into them finish by October 2. That is the first ten of thirty.
Why: Map Pack: access control at 3.3 and construction missing from 9 of 39 points. Technical: Content at 29 against 90 on the technical side.Read every new page on October 30
New pages take time. On a site that gets about one Google click a day, clicks will not tell us anything in thirty days. Map position and AI answers move first, so those are what we read on October 30, page by page. The expected answer for most pages is not enough data yet, and that is normal, not a problem.
Why: Search: 33 clicks in the first 28 days of September. Map Pack and AI Visibility are the two instruments that move inside a month.
Take the pages into the suburbs
October carries the same commercial pages out to Round Rock, Cedar Park, Pflugerville and Georgetown. Your map already wins close to home. The suburbs are where a job site on the far side of town is still looking for someone else.
Why: Keywords: 11 of 100 tracked terms rank, 89 do not. Search: 27 of 79 named clicks came from people who did not type your name.Answer the how-does-it-work questions AI keeps skipping
We track 15 questions people ask AI about security in Austin. You come back on 9. Four of the 6 misses are the same shape: how does 24/7 live video monitoring work for businesses, how do wired security cameras work with existing alarm systems, how to integrate security cameras with existing alarm systems. AI quotes a page that answers the question plainly. The answer articles in this plan are written to be that page.
Why: AI Visibility: 9 of 15 tracked questions return you, 3,672 mentions against 793 before we started.
One note on why these are all pages and not blog posts. A blog post gets read once and slides down the feed. A service page is a permanent address for one search, it earns links, it feeds the map, and it is the thing AI quotes when somebody asks who to call. Your site has 50 pages against 100 tracked search terms. Every page on this list is built to be a door into the business that stays open. All of it is yours, and it stays yours.
Pages, not blog posts. The reason is in the numbers above and spelled out below.
This is what the numbers above are asking for, not a menu.The data behind every number.
Every number here traces to a source we pulled on a date we logged. Nothing is opinion.
Where a source could not tell us something, we said so instead of showing you a zero. The AI baseline is a real measurement taken before the work started, not a guess pointed backward.
| Source | Read on | Status |
|---|---|---|
| Google Business Profile | 2026-09-28 | Pulled live |
| Google Search Console | 2026-09-28 | Pulled live |
| Search trend checkpoints (GSC) | 2026-09-28 | Pulled live |
| Google Search Console, checked twice (direct Google pull) | 2026-09-28 | Verified twice |
| Branded vs non-branded split (Google Search Console) | 2026-09-28 | Pulled live |
| Organic visits (Google Analytics) | 2026-09-28 | Pulled live |
| Search Console total, second read (Search Atlas) | 2026-09-28 | Pulled live |
| OTTO site work log | 2026-09-28 | Pulled live |
| AI visibility check | 2026-09-28 | Pulled live |
| AI visibility trend | 2026-09-28 | Pulled live |
| AI visibility baseline | 2026-08-31 | Pulled live |
| AI questions tracked | 2026-09-28 | Pulled live |
| AI citations by channel | 2026-09-28 | Pulled live |
| Rank tracker | 2026-09-28 | Pulled live |
| Local map pack | 2026-09-28 | Pulled live |
| Map pack pins (39 points per term) | 2026-09-25 | Pulled live |
Nothing here is modeled or estimated. If we could not count it, we said so.
You can check any of it yourself.